Blog

By: Sierra Worden 

You never really think about what all it takes to create a cohesive brand, but there are so many well crafted and detail oriented pieces in these puzzles. 

By: Sierra Worden

Women’s History Month was created to highlight the unnoticed contributions that women have given. Women have been the backbone of the country time and time again, and they deserve to be heard and noticed. There have been many influential women in our history, but we want to take a look at an influential woman in the public relations industry, Betsy Ann Plank. 

By: Sierra Worden 

By: Sierra Worden 

There is a serious problem with representation in the public relations industry. The lack of diversity in higher level positions such as CCOs, agency CEOs and executives is astonishing. If the world around us is constantly changing and becoming more accepting, then why does it seem as though the public relations industry is so far behind? The public relations industry should be at the forefront of this change. What steps need to be taken in order for this to occur? Brandon Thomas, Vice President and Head of DE&I at PAN Communications, decided to shed light on what he feels is preventing the public relations industry from being more diverse. 

By: Jessica Riley

Media math is something not many communicators are familiar with, especially younger university students. However, with the help of Alex McPherson, a former West Virginia University student and current VP analyst and Business Intelligence lead at Methods+Mastery, students of PRSSA were able to understand some tips and tricks on what media math is and why it is so important to future media workers. 

By: Rhy Wiethe

With graduation approaching in a short year, I find myself asking what the “Fresh Graduate PR Starter Pack” looks like. Is it solely finding a job before graduation even if it’s not something I’m interested in? Is it continuing on the education track and earning degree after degree in hopes of having the right qualifications for my dream career? Of course, every professional will have different answers. However, most will agree that The first step is finding ways to be involved on campus in order to be a competitive applicant for whatever lies beyond graduation. For Blaithe Tarley, PRSSA is a prestigious and must-join club for all students interested in public relations. 

By : Jordan Stosic

Madeline Ernst, a Reed College alumna, who is currently employed as a Communications Associate for Rick Miller Communications visited our amazing chapter the other night over Zoom to share her tips on navigating your career. 

By: Nicole Andino

Black History Month was created to focus attention on the contributions of African Americans to the United States. “It honors all Black people from all periods of U.S. history, from the enslaved people first brought over from Africa in the early 17th century to African Americans living in the United States today.” (National Geographic) DEI stands for Diversity, Equity, & Inclusion it is the practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientations, etc. Be an advocate by taking these actions to end inequality and injustice.