By: Lyndsey Bowers and Lindsey Dillon
Blog
PRSSA Takes on Bateman Case Study Competition
By: Amber Carson
Mountaineers With Purpose, a group formed by members of WVU's PRSSA chapter, took on the Bateman Case Study competition this spring semester to put our public relations skills to the test. According to prssa.org, "the Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign." This year, we built a campaign for a non-profit called With Purpose; the organization's main purpose is to raise awareness for pediatric cancer. Our team's goal was to spread the word about With Purpose, as well as advocate more research for treatments for childhood cancer.